FRESH IS NOT FRIEDis the motto ofa series ofinitiatives organizedby the Bulgarian independent label TOCHKA.The projecthas several editionsaimed atlong termto collect,developand causethe creation offashion designin a way calledanti-confection.
One day before the opening of the first H&M store, the main designer- Anne Sophie Johansson talked about her job and the process of the creation of clothes, inspirations and more.
